Global B2B and B2C marketing and communication leader and Affiliated B Leader with a robust track record in stakeholder engagement including C-Suite level and growth for organizations focusing on building a sustainable future. Strong abilities to develop and implement marketing and communication strategies, branding, compelling content creation and planning for digital and print media, business development and partnership engagement, customer journeys and touchpoints, budget management, process improvements and automation, and project and event management from start to finish. Significant knowledge in professional services, hospitality, not-for-profit organizations, education and sports management. Positive and empathetic professional with excellent business acumen, effective and efficient communicator, excellent client-facing skills, great stakeholder management capability, service-driven and analytical, cross-functional team collaboration and multi-cultural team leadership experience. Tri-lingual - English, German and French.
Launch of the HSLU Alumni Network, including community set up and engagement, communications, budget management and process implementation. -Grew HSLU Alumni communities from 6 to 18 within 5 months
Lead the marketing strategy for the Institute of Communication and Marketing (IKM), Mobility and Tourism (ITM) and various cross-functional projects -Implemented business improvement processes which allow tracking the institutes' advertisement efficiencies
Oversaw the B2B marketing efforts and chaired new product launches
Conducted the launch of IMD NEXUS and IMD Pathfinder as well as rebranded IMD's Organizational Learning for Action (OLA)
Developed content such as creative videos, impact stories, graphics, conducted surveys to translate into engaging sales material incl. sales decks, campaigns and brochures, led a team of myself and one more person
Contributed to client engagement resulting in a revenue increase of 10%.
Orchestrated the admissions and marketing department of the school, generated new business partnerships and produced events to drive economic growth and brand visibility in Switzerland and globally
Grew business of 17% since September 2014 within a flat market growth
Headed and activated direct marketing plans and communication campaigns for stakeholder engagement in initiatives and events incl. the Annual Meeting in Davos. -Created content, improved engagement processes and formalized client experiences. Led a team of 5 members across continents. -Grew the Global Agenda Councils of 11 councils within 12 months
Re-branded Forum events, developed marketing materials, launched communications across communication channels, led post-event analysis -Increased registrations for the Annual Meeting of the New Champions in China of 18%
Designed, innovated and implemented marketing campaigns tailored to members and partners across media channels and designed creative content such as print, imagery and videos, set sup of key success indicators and post-campaign analysis, led a team of six members.
Rolled out communication plans for the Young Global Leaders and Technology Pioneers supporting revenue of CHF Mio 180 in 2011