Global B2B and B2C marketing and communication leader and Affiliated B Leader with a robust track record in stakeholder engagement including C-Suite level and growth for organizations focusing on building a sustainable future. Strong abilities to develop and implement marketing and communication strategies, branding, compelling content creation and planning for digital and print media, business development and partnership engagement, customer journeys and touchpoints, budget management, process improvements and automation, and project and event management from start to finish. Significant knowledge in professional services, hospitality, not-for-profit organizations, education and sports management. Positive and empathetic professional with excellent business acumen, effective and efficient communicator, excellent client-facing skills, great stakeholder management capability, service-driven and analytical, cross-functional team collaboration and multi-cultural team leadership experience. Tri-lingual - English, German and French.
Headed and activated direct marketing plans and communication campaigns for stakeholder engagement in initiatives and events incl. the Annual Meeting in Davos. -Created content, improved engagement processes and formalized client experiences. Led a team of 5 members across continents. -Grew the Global Agenda Councils of 11 councils within 12 months
Re-branded Forum events, developed marketing materials, launched communications across communication channels, led post-event analysis -Increased registrations for the Annual Meeting of the New Champions in China of 18%
