Global B2B and B2C marketing and communication leader and Affiliated B Leader with a robust track record in stakeholder engagement including C-Suite level and growth for organizations focusing on building a sustainable future. Strong abilities to develop and implement marketing and communication strategies, branding, compelling content creation and planning for digital and print media, business development and partnership engagement, customer journeys and touchpoints, budget management, process improvements and automation, and project and event management from start to finish. Significant knowledge in professional services, hospitality, not-for-profit organizations, education and sports management. Positive and empathetic professional with excellent business acumen, effective and efficient communicator, excellent client-facing skills, great stakeholder management capability, service-driven and analytical, cross-functional team collaboration and multi-cultural team leadership experience. Tri-lingual - English, German and French.
Launch of the HSLU Alumni Network, including community set up and engagement, communications, budget management and process implementation. -Grew HSLU Alumni communities from 6 to 18 within 5 months
Lead the marketing strategy for the Institute of Communication and Marketing (IKM), Mobility and Tourism (ITM) and various cross-functional projects -Implemented business improvement processes which allow tracking the institutes' advertisement efficiencies