Global B2B and B2C marketing and communication leader and Affiliated B Leader with a robust track record in stakeholder engagement including C-Suite level and growth for organizations focusing on building a sustainable future. Strong abilities to develop and implement marketing and communication strategies, branding, compelling content creation and planning for digital and print media, business development and partnership engagement, customer journeys and touchpoints, budget management, process improvements and automation, and project and event management from start to finish. Significant knowledge in professional services, hospitality, not-for-profit organizations, education and sports management. Positive and empathetic professional with excellent business acumen, effective and efficient communicator, excellent client-facing skills, great stakeholder management capability, service-driven and analytical, cross-functional team collaboration and multi-cultural team leadership experience. Tri-lingual - English, German and French.
Oversaw the B2B marketing efforts and chaired new product launches
Conducted the launch of IMD NEXUS and IMD Pathfinder as well as rebranded IMD's Organizational Learning for Action (OLA)
Developed content such as creative videos, impact stories, graphics, conducted surveys to translate into engaging sales material incl. sales decks, campaigns and brochures, led a team of myself and one more person
Contributed to client engagement resulting in a revenue increase of 10%.
