Annabell Cox
Senior Consultant, Stakeholder Engagement
Marketing
Communications
Stakeholder Engagement
Employed
Available
Global B2B and B2C marketing and communication leader and Affiliated B Leader with a robust track record in stakeholder engagement including C-Suite level and growth for organizations focusing on building a sustainable future. Strong abilities to develop and implement marketing and communication strategies, branding, compelling content creation and planning for digital and print media, business development and partnership engagement, customer journeys and touchpoints, budget management, process improvements and automation, and project and event management from start to finish.
Significant knowledge in professional services, hospitality, not-for-profit organizations, education and sports management.
Positive and empathetic professional with excellent business acumen, effective and efficient communicator, excellent client-facing skills, great stakeholder management capability, service-driven and analytical, cross-functional team collaboration and multi-cultural team leadership experience. Tri-lingual - English, German and French.
Significant knowledge in professional services, hospitality, not-for-profit organizations, education and sports management.
Positive and empathetic professional with excellent business acumen, effective and efficient communicator, excellent client-facing skills, great stakeholder management capability, service-driven and analytical, cross-functional team collaboration and multi-cultural team leadership experience. Tri-lingual - English, German and French.
Project Lead - Marketing & Communication
University of Applied Sciences
Since 2021
Lucerne
Switzerland
- Launch of the HSLU Alumni Network, including community set up and engagement, communications, budget management and process implementation.
-Grew HSLU Alumni communities from 6 to 18 within 5 months - Lead the marketing strategy for the Institute of Communication and Marketing (IKM), Mobility and Tourism (ITM) and various cross-functional projects
-Implemented business improvement processes which allow tracking the institutes' advertisement efficiencies
Founder
LEAD-WiSE
Since 2021
Duillier
Switzerland
- Consultant for B Corp assessment, sustainability implementation, marketing and communication services
- Design impactful strategies for my clients to develop economic, social and environmental impact
- Accelerate stakeholder engagement and lead generation
- Improve processes and measure the impact of marketing activities delivered
- Design impactful strategies for my clients to develop economic, social and environmental impact
Marketing Manager, B2B
IMD Business School
October 2018
to December 2020
Lausanne
Switzerland
- Oversaw the B2B marketing efforts and chaired new product launches
- Conducted the launch of IMD NEXUS and IMD Pathfinder as well as rebranded IMD's Organizational Learning for Action (OLA)
- Developed content such as creative videos, impact stories, graphics, conducted surveys to translate into engaging sales material incl. sales decks, campaigns and brochures, led a team of myself and one more person
- Contributed to client engagement resulting in a revenue increase of 10%.
- Conducted the launch of IMD NEXUS and IMD Pathfinder as well as rebranded IMD's Organizational Learning for Action (OLA)
External Consultant
UEFA
April 2016
to July 2018
Nyon
Switzerland
- Coordinated digital media operations for UEFA competitions incl. budget management, led digital projects and improved internal processes
- Improved the service quality delivery of main vendors in 2017
- Coordinated digital media operations for UEFA competitions incl. budget management, led digital projects and improved internal processes
Admissions Manager
La Cote International School
August 2014
to March 2016
Aubonne
Switzerland
- Orchestrated the admissions and marketing department of the school, generated new business partnerships and produced events to drive economic growth and brand visibility in Switzerland and globally
- Grew business of 17% since September 2014 within a flat market growth
- Orchestrated the admissions and marketing department of the school, generated new business partnerships and produced events to drive economic growth and brand visibility in Switzerland and globally
Associate Director, Engagement Services
World Economic Forum
July 2012
to June 2014
Geneva
Switzerland
- Headed and activated direct marketing plans and communication campaigns for stakeholder engagement in initiatives and events incl. the Annual Meeting in Davos.
-Created content, improved engagement processes and formalized client experiences. Led a team of 5 members across continents.
-Grew the Global Agenda Councils of 11 councils within 12 months
- Re-branded Forum events, developed marketing materials, launched
communications across communication channels, led post-event analysis
-Increased registrations for the Annual Meeting of the New Champions
in China of 18%
- Headed and activated direct marketing plans and communication campaigns for stakeholder engagement in initiatives and events incl. the Annual Meeting in Davos.
Senior Manager, Business Engagement and Development
World Economic Forum
May 2011
to June 2012
- Designed, innovated and implemented marketing campaigns tailored to members and partners across media channels and designed creative content such as print, imagery and videos, set sup of key success indicators and post-campaign analysis, led a team of six members.
- Rolled out communication plans for the Young Global Leaders and Technology Pioneers supporting revenue of CHF Mio 180 in 2011
- Designed, innovated and implemented marketing campaigns tailored to members and partners across media channels and designed creative content such as print, imagery and videos, set sup of key success indicators and post-campaign analysis, led a team of six members.
Senior Manager, Communications and Events, Partnership
World Economic Forum
July 2009
to April 2011
- Responsible for event engagement and operations of Forum’s Strategic Partners including the Annual Meeting in Davos
- Brand Builder
- Marketing Strategy & Analysis
- Outbound & Inbound Marketing
- Content Creation incl infographics, brochures, presentations, reports, videos
- Communication Strategy
- Event Strategy & Management
- PR
- Alumni Network
- Business Development
- Member-/Partnership Engagement
- Budget Management
- Project Planning & Execution
- Analytical
- Creative
- Entrepreneurial
- Organized
- Solution-oriented
- Cross-functional Team Collaboration
- Leadership in fast paced environments
- Team Management
-
Microsoft Office
Expert
-
Hubspot, Salesforce, SAP
Expert
-
Mailchimp, Exact Target
Expert
-
Canva, Adobe Pro - InDesign
Advanced
-
Wordpress, Sitecore, Episerver
Advanced
-
English
Expert
-
French
Expert
-
German
Expert
Marketing Management
Hotel and Hospitality Management
- Business transformation through sustainability
- Net-zero economy
- Future of work & education
- Sailing, Jogging, Yoga
- Date of Birth - 22.09.1974
German nationality -
Swiss Working Permit C